The team aimed to develop prediction models that give deeper insights to trends, forecast revenue through movie attributes and aids in optimising session scheduling. Their main approach involved identifying key factors affecting movie attendance, forecasting box office revenue and admissions using machine learning, and optimizing scheduling with goal
programming and data visualization.
Project Sponsors
Cathay Cineplexes
Team members
Sheryl Ong
Neo Mei Ying
Tai Jing Lin Phylicia
Regina Ng Kah Xuan
Shafira Maybelline Devrizal
Nur Aqisha Bte Hamdan
Poster
/sites/accountancy.smu.edu.sg/files/student-projects/2025-08/G2%20-%20Cathay%20II.pdf
Academic Year