Driving sales growth by improving customer retention through effective tracking of buying patterns and evaluation of salesperson performance

The team was tasked to drive sales growth of Everyday Natural Fruit & Drink Pte Ltd by improving customer retention through effective tracking of buying patterns and evaluation of salesperson performance. They used RFM Analysis to rate Customer Health Score, YoY Seasonality Analysis to rate the Product Health Score, and Power BI to Forecast Sales through the Holt-Winters Additive Model.